I moved back to Israel after fifteen years abroad, looking for a new world to fall into.
For six years I sat in a shopping mall's parking control room, in front of a wall of cameras, helping drivers at the barriers and people at the pay machines. When something went wrong, I was often the one leading the response, and I had to get it right, fast.
Six years of alarms, barriers and stuck elevators. Then I found design.
Design is a question asked at every single decision.
Will the person understand this. Will they even see it. Will they know in two seconds what this button does, and in one second where they are.
I want to learn how large systems are actually planned.
Hundreds of screens and thousands of decisions, where nothing is placed without a reason.
How I work
I notice what people have stopped noticing
I was the user before I was the designer
I would rather be wrong early than right late
I learn fastest by watching someone struggle
Education
Dagola, Product and UX/UI Career Accelerator
Netcraft Academy, Product Design Course
International Black Sea University, BA in International Relations
What I work with
- Figma
- Claude Code
- GitHub
- Lovable
- Photoshop
- Illustrator
Off duty
What I do when nobody is in a hurry.
