FitFinder
Turns fragmented signals into confident outfit decisions.
An AI-powered assistant that reads your context - time, location, intent, and constraints - and instantly suggests outfits that genuinely fit the moment.
- UX Research, UX/UI Design, AI-powered Experience
- Solo
- Mobile app, AR
- 2025-2026
When people are under time pressure, choosing the right outfit often becomes difficult, leading to frustration and dissatisfaction.
This research is based on interviews with six women who often shop under time pressure.
The conversations explored how they choose outfits, where doubt appears, and why existing shopping experiences fail to support fast, confident decisions.
- When time is limited, users prefer fewer, more relevant options over browsing through endless alternatives.
- Clarity matters more than choiceWhen time is limited, users prefer fewer, more relevant options over browsing through endless alternatives.
- The longer users hesitate, the more they doubt their choices, as uncertainty grows with every extra step.
- Confidence declines the longer decisions are delayed.The longer users hesitate, the more they doubt their choices, as uncertainty grows with every extra step.
- Under time pressure, users stop exploring and instead look for fast confirmation and a clear next step.
- Time pressure changes how people make decisions.Under time pressure, users stop exploring and instead look for fast confirmation and a clear next step.
Most fashion platforms address only parts of the problem:
- Google Shopping- shows what’s in stock.
- Pinterest- shows what looks good.
- Stylists- suggest outfits.
But when someone is short on time, these tools fall apart. Users are forced to jump between inspiration, availability, and decision - creating friction instead of clarity.
| Nearby inventory | Yes | No | No | Yes |
|---|---|---|---|---|
| Personalized outfits | No | Yes | Yes | Yes |
| Full outfits | No | Yes | No | Yes |
| Time-pressure | No | No | No | Yes |
| Fast decisions | No | No | No | Yes |
Neta
Age: 25
Location: Tel-Aviv, Israel
Social, active, spontaneous
“When I’m in a hurry, too many options slow me down. I just want one clear choice.”
- Struggles to make outfit decisions when time is limited
- Feels overwhelmed by too many options in stores and malls
- Wastes time moving between locations without a clear plan
- Quickly find a suitable outfit when plans change, without stress or wasted time.
- Feel confident that the outfit fits the occasion, style, and setting.
- Follow a clear, guided shopping path instead of wandering between stores.
FitFinder collects key inputs such as size, body details, personal style, occasion, and budget. Using AI, the app translates this information into relevant outfit options sourced from nearby stores, prioritizing those closest to the user.
Choosing Without Overthinking
Users browse complete outfits in a continuous flow, allowing them to react instinctively instead of analyzing every detail.
Outfit Generation from Wishlist
Users can save items to a wishlist and generate an outfit based on their selected products. FitFinder combines the saved items into a cohesive look, helping users move from collecting to deciding without starting over.
Next Step
From browsing to buying, in one step. FitFinder takes over and guides you to the exact location.
In-Store Navigation
AI Stylist
A conversational AI stylist that recommends relevant outfits based on real-time store availability, helping users decide faster and shop smarter.
Choosing Without Overthinking
Users browse complete outfits in a continuous flow, allowing them to react instinctively instead of analyzing every detail.
